For the expert ready to build an online brand that creates massive impact
This is a reminder for anyone who knows they are meant for something bigger.
Who knows that they have a vision for how the world could be a better place.
Who has unique ideas and perspectives, and years, maybe even decades, of experience and built expertise on important issues that others really need to hear about from your unique lens.
You’ve probably seen the gaps in how systems are failing and how existing institutions and ways of doing things, whatever industry you’re in, are just not working, are failing people.
And you have really important ideas about how things could be built better.
If that’s you, it’s time to stop talking to the echo chamber.
It’s time to stop having those conversations and sharing those ideas with just your mentor, your coach, and your best friend.
Maybe you’re in a mastermind or group situation, you’re sharing it in there.
But we need you sharing it with the outside world.
I’ve been seeing too many clients and colleagues and friends and people I really admire and respect who I know are changemakers, who I know are meant for something bigger, getting their message out, sharing that vision only behind the scenes, only behind closed doors.
And we have this incredible tool of the internet where we can reach people in an instant across borders, across countries, around the world.
We can reach the people who specifically need the help and expertise that we can provide.
We have the potential, the infinite potential, to make serious change right here, right now.
The opportunity we have online
This is why I’m obsessed with this idea of my podcast name, Illuminate Digital.
It’s all about lighting up the world through the internet, getting the world’s next leaders, changemakers, sharing their message and vision online and making money while doing it.
So they can build sustainable online brands.
That allow them to continue sharing that message and helping more people and bringing abundance to them and their families.
If you know that you are meant for more, if you know that you have a bigger message to share, if you have a unique way of looking at things, if you’ve seen how things are not working and have ideas how things could be better, there’s a reason for that.
There’s a reason that you have had that life experience, that you’ve been given that particular genius or brilliance or whatever it is that makes you so special at what you do.
And there’s a reason you have gone through the things you’ve gone through in your life so that you can see that issue, that you have a unique perspective on, learn lessons and be able to share it with others.
I’m a big believer that we go through the challenges we go through so that we can help others who go through it next.
My own journey out of the existing system
And that’s exactly how I built my first online business.
Around 2017, I was having a really deep ping in my gut of:
I’m not doing enough. I’m not reaching my fullest potential.
It was very confusing at the time because I had finally arrived really and gotten to a good place in my dream career of being a nonprofit immigration lawyer.
I was doing the work I had been dreaming of for years.
And I didn’t want to stop doing that work.
It’s a huge part of my mission and passion.
But I just knew that there was more I could be contributing that was not possible within the existing system of my profession, in my case in the legal system, which is very limiting and problematic in many ways and has a lot of injustices built into it.
I knew there was something more I could be making a difference if I kind of stepped outside of the box, if I stepped a little outside of the matrix, and started creating.
And I didn’t know what that looked like at the time, which was really scary.
I had no idea what direction to go.
There was a lot of uncertainty.
But what I did was I just kept following what was pulling me and what was interesting me.
And for me it was entrepreneurship and online business.
I found myself listening to all these podcasts and reading books and studying online blogs and content of other people who had built online brands that were making an impact, making a difference.
And I realized I needed to learn those skills.
So I went on a many, many year journey of investing a lot of time and money to learn those core online business skills and really learn the strategy of how to build what I now call a changemaker brand.
Building it my own way
I was not finding anyone talking about impact and change.
Folks were very focused on just the profit, money side.
And I had been coming from over 20 years in the nonprofit advocacy space.
Starting my own business was really the first time I was in the private sector.
So that was a whole journey to learn how to do that, but also learn how to do it my own way.
Because the people I was studying from, it didn’t fully resonate.
Their approach to business was missing that impact change component being central in the business.
And so I built in my own way.
That led to the creation of Immigrant Finance, which is a financial education platform for immigrants that my husband and I built and grew together.
Through that we were able to help, over the years, thousands of people really change not only their own lives financially when they had been left out of the system, but all future generations going forward.
It has been incredibly impactful and so meaningful to have this online business in addition to my core profession work as a lawyer.
And through Immigrant Finance, I found myself doing a lot of business coaching.
Starting a business, growing a business is a huge part of wealth building.
So I ended up doing a lot of business coaching, sharing what I was learning as I was building online business.
And over time that became more and more about doing exactly what I had done in Immigrant Finance:
helping people build online changemaker brands.
Your expertise needs to reach more people
What I have seen with clients and students I’ve worked with who’ve done that is they’ve been able to translate their offline expertise, their years or decades of experience, their unique perspective into sharing that with more people online.
Being able to reach more people.
Make a bigger impact.
And monetize sharing that knowledge and those skills and ability to help others.
Whether it’s just having a really nice side hustle going or even a full-fledged business that could replace nine-to-five income, that is the power of starting your own online brand.
As well as, of course, being able to make a huge impact in changing the lives of other people that you can connect with online.
I always say it was something, not even our ancestors’ wildest dreams, to imagine that we would have something in the palm of our hand that would allow us for free to reach people around the world and reach the people we’re meant to help.
So it’s this incredible opportunity we have through building a changemaker online brand to really amplify, multiply our impact and our income so that we can really help more and more people and be in an even more abundant space to be able to do that.
Get out of the echo chamber
This is exactly why I’ve become so obsessed with helping other changemakers build their online brands.
So they can make a bigger impact.
I really believe that the more people we have doing this, the more we can shift the direction of the way things are going.
This is also an opportunity for changemakers to step in and lead and build what comes next.
And we have the tools we need to do it.
We have them in our hands, in our phones.
You don’t even need a computer to build an online business these days.
And I’ve come to believe that making content and learning the skill, the art and science of online sales are critical, critical ways that we can be making such a bigger impact.
With content, this is how we reach people.
This is how we can connect with people around the world, help people learn new ways of thinking about things, expand their knowledge, provide value, connect through the screen and have an actual human emotional connection by really taking the time to put thought into content you create and actually sharing the expertise.
Going back to the beginning of what I said here:
getting out of the echo chamber.
We need you getting out of that echo chamber so that the people who are meant to learn from you and benefit from all these lessons you’ve learned can actually learn them.
It never happens if you don’t actually get out of the echo chamber and start sharing it.
Content and sales are part of the work
And yes, it can feel super vulnerable to be visible online and a lot of mindset stuff comes up.
I always say 99% of online business and finance too is psychology.
Mindset.
This is why it’s so important really to get the support you need to keep going and kind of break through those limiting beliefs and mindset barriers that come up really just from evolutionarily how our brain is designed to keep us safe.
It can’t distinguish between getting eaten by a lion and putting a post up that’s sharing some of your thought leadership.
And so continuing to really learn the skills and strategies to build a disciplined mindset where you can really stand up and make the impact you’re meant to make and use this incredible tool we have, the infinite possibility we have online, is how you share your voice.
Content is king.
Content is king because it’s when you learn the skill of making good content, that’s how you can make high-ticket sales online without any paid advertising or anything.
But it’s also king because it allows you to make a bigger impact.
It allows you to reach more people.
It allows you to change the lives of people who see your content and may not ever like a post or work with you, but they have now thought differently about something.
And a lot of those people do later become clients, by the way.
Second, learning the skill, the art and science of online sales is obviously crucial.
Otherwise the business doesn’t generate any revenue and it becomes just a hobby or even can become like a liability if you’re investing a lot in coaching but you don’t actually sell and learn the skill of sales.
So learning that skill is critical.
Make the impact you’re meant to make
This is exactly why I work really closely with my clients on both the art and science of online content and sales.
We go super deep on positioning strategy, messaging strategy, content strategy, building your offer suite, and learning sales online so that you can make the impact you’re meant to make.
Because your expertise, your unique perspective, your years or decades of experience, and the lessons you’ve learned can reach more people.
You can make a bigger impact.
You can monetize sharing that knowledge and those skills and ability to help others.
And you can build a sustainable online brand that allows you to continue sharing that message and helping more people and bringing abundance to you and your family.
It’s time to stop talking to the echo chamber.
It’s time to start sharing your message and vision online.
It’s time to reach the people who specifically need the help and expertise that you can provide.
Changemaker Circle
Finally build an online brand as brilliant and respected as your offline career, so you become the undeniable thought leader in your field.
Join here: https://www.internationalempowerment.com/circle
