Turn Your Mission Into a Movement.

For experts, social impact leaders & B Corps whose online brand doesn't yet match their real-world impact.

I'm here to help you build an airtight case for your Online Changemaker Brand so you can double your sales, reach, and impact - turning your expertise into economic power.

I'm Adina Appelbaum. Your Business Strategist.

I’ve spent my career at the intersection of high level strategy, social entrepreneurship, and systems change.

As an attorney and Impact Litigator, I built airtight cases against the government. As the founder of a six-figure online social impact brand, I have learned how to build an undeniable case for a mission I believe in.

And through it all, I’ve seen the same fatal flaw over and over: the most brilliant experts with decades of experience and the most potential to transform the world – are often the best-kept secrets online – despite the potential to reach infinite people. They have world-changing perspectives and results, but not the online brand or presence to show for it.

I started this strategic social impact business consultancy for one reason: to be the strategist in the corner of every Changemaker ready to build an onlinebrand as brilliant as their career. My work is to help you translate your genius, showcase your authority online, and step into the thought leadership you deserve.

Because the world doesn’t just need more noise. It needs your leadership.

About International Empowerment®

Our Company & Commitments

Adina’s social impact business strategy consulting is a brand under the parent company International Empowerment®, which she co-owns with her husband, Mauricio Castillo Ferri. International Empowerment® is also the home of their co-led financial education platform, Immigrant Finance®.

At International Empowerment®, we help Changemakers strategically position their expertise, build authentic online personal brands, and create sought-after businesses that attract dream clients on repeat, generate sustainable revenue, and create worldwide impact.

Because when the right people become visible and lead online, they don’t just scale their businesses. They help shape the future.

International Empowerment® is proudly a Certified B Corporation,® part of a global movement of companies using business as a force for good to benefit people and planet.

Online Changemaker Brand Strategy

Our strategy consulting services for Changemakers include:

  • Business & expert positioning strategy
  • Personal brand development and growth
  • Thought leadership & online authority
  • Brand messaging strategy
  • Content strategy
  • Offer suite design and pricing strategy
  • Online course & coaching service development
  • Sales optimization
  • Business growth consulting
  • Personal & Business Wealth Planning
  • Leveraging AI without losing your voice
  • Changemaker leadership development and growth

“Adina will guide you step by step on finding your niche, marketing strategies and address any mindset challenges. She has helped me feel more at ease and confident about launching my business.” – Gaby

“International Empowerment allowed me to create a direction and vision for my company. I feel more confident in how to move forward.” – Julia

Financial wellness & empowerment education

Explore our brand Immigrant Finance® to learn how we help immigrants invest and build wealth through our signature program Immigrant Finance School® & also train financial professionals how to do the same through our Certification Program.

Dive in Deeper: Blog & Podcast

Explore practical insights on positioning, messaging, thought leadership, and building a sought-after Changemaker Brand through the Illuminate Digital® Blog and the Illuminate Digital® Podcast.

Whether you’re refining your Changemaker Brand’s growth or ready to become the obvious choice in your field, you’ll find strategies to help you grow your online revenue, expand your impact, and build what’s next.