Turn Your Life's Work Into a Movement.

For the established expert whose online brand doesn't yet match their real-world impact.

I'm here to help you build an airtight case for your Online Changemaker Brand and become the undeniable choice in your field.

I'm Adina Appelbaum. Your Attorney Strategist.

I’ve spent my career at the intersection of high level strategy and intuition.

As an Impact Litigator, I built airtight cases against the government. As the founder of a six-figure online social impact brand, I learned how to build an undeniable case for a mission I believe in.

And through it all, I saw the same fatal flaw over and over: the most brilliant people – the experts with decades of experience and most potential to transform the world – were the best-kept secrets online. They had world-changing expertise but a brand that was practically invisible.

I started this strategic consultancy for one reason: to be the strategist in the corner of every Changemaker ready to build a brand as brilliant as their career. My work is to help you translate your genius, showcase your authority online, and get the recognition you’ve already earned.

Because the world doesn’t just need more noise. It needs your leadership.

About International Empowerment®

Our Company & Commitments

Adina’s strategy consulting is a brand under the parent company International Empowerment®, which she co-owns with her husband, Mauricio Castillo Ferri. International Empowerment® is also the home of their co-led financial education platform, Immigrant Finance®.

At International Empowerment®, we help Changemakers strategically position their expertise, build authentic online personal brands, and create sought-after businesses that attract dream clients on repeat, generate sustainable revenue, and create massive impact.

Because when the right people become visible and lead, they don’t just grow businesses. They help shape the future.

International Empowerment® is proudly a Certified B Corporation,® part of a global movement of companies using business as a force for good to benefit people and planet.

Online Changemaker Brand Strategy

Our strategy consulting services for Changemakers include:

  • Business & expert positioning strategy
  • Personal brand development and growth
  • Thought leadership & online authority
  • Brand messaging strategy
  • Content strategy
  • Offer suite design and pricing strategy
  • Online course & coaching service development
  • Sales optimization
  • Business growth consulting
  • Personal & Business Wealth Planning
  • Leveraging AI without losing your voice
  • Changemaker leadership development and growth

“Adina will guide you step by step on finding your niche, marketing strategies and address any mindset challenges. She has helped me feel more at ease and confident about launching my business.” – Gaby

“International Empowerment allowed me to create a direction and vision for my company. I feel more confident in how to move forward.” – Julia

Financial wellness & empowerment education

Explore our brand Immigrant Finance® to learn how we help immigrants invest and build wealth through our signature program Immigrant Finance School® & also train financial professionals how to do the same through our Certification Program.

Dive in Deeper: Blog & Podcast

Explore practical insights on positioning, messaging, thought leadership, and building a sought-after Changemaker Brand through the Illuminate Digital® Blog and the Illuminate Digital® Podcast.

Whether you’re refining your Changemaker Brand’s growth or ready to become the obvious choice in your field, you’ll find strategies to help you grow your online revenue, expand your impact, and build what’s next.