Obvious Choice Assessment
Get an Attorney-Strategist’s Assessment of Your Brand
For the established expert who knows their real-world authority isn’t being recognized online.
In this personalized assessment, I apply my Attorney-Strategist framework to your online presence. I will analyze the strength of your brand’s “case,” identify the critical gaps between your real-world career authority and your online content and message, and deliver a strategic debrief with the 3 key adjustments to become the undeniable choice for high-caliber clients.
You’ll walk away knowing exactly why your brand isn’t attracting the right clients – and the precise steps to fix it.
I’m Adina Appelbaum. As an Impact Litigator who builds airtight cases against the government and the founder of a six-figure online social impact brand, my entire career has been built at the intersection of strategy and impact. I can spot the holes in your Changeamker brand’s argument in minutes.
Investment: $222
A personalized brand positioning, messaging & content strategy assessment spotlighting your biggest opportunities right now to grow your Changemaker brand online.
Includes:
- A private 1-hour Live Strategy Session where I personally review your online presence and outline your biggest opportunities for impact and profit.
- A one-page ‘Case Summary’ PDF detailing your core messaging strengths and a clear, actionable plan.
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From recent Changemaker brand strategy sessions:

“Thank you so much for giving me so much more clarity and motivation and good energy. I really value your perspective.”


